Campaigns

The MHRA is committed to improving patient safety and strategically runs regular public health campaigns to raise awareness about the importance of reporting to the Yellow Card scheme.

How you can help support our Yellow Card campaigns

Help us spread awareness by encouraging healthcare professionals, patients, carers and parents to report side effects themselves online at www.mhra.gov.uk/yellowcard or using the Yellow Card app. Please support our campaigns by retweeting, liking and sharing our content on social media. You can find us on:
Join in the conversation and send your own messages via social media using the animations on this page (you can right-click on an image with your mouse and save them locally). Consider contributing your own perspective and thoughts to the discussion using the following hashtags: #medsafetyweek (2-8 November 2020), #everyreportcounts #patientsafety and #yellowcard.

Tell your colleagues and stakeholders about the campaign and ask them to also support it by sharing/retweeting the links to the animation and infographics via their organisational, personal Twitter, Facebook and LinkedIn accounts as well as via professional networks.

#MedSafetyWeek (2-8 November 2020)

Show your support during #MedSafetyWeek on 2–8 November 2020 by sharing the MHRA’s messages and material from this page on social media and from the MHRA social media channels. When posting please always use the #Medsafetyweek hashtag to help us measure the reach of our messages. Remember to discuss with colleagues and patients the importance of reporting suspected adverse drug reactions to the Yellow Card scheme. This campaign will also mark receipt of its 1 millionth report since the Yellow Card scheme was established more than 50 years ago.

This #MedSafetyWeek, the UK's theme builds upon our Patient Safety Day theme of ‘every report counts’ and reporting can help others in future. The campaign calls on patients, parents and carers, as well as healthcare professionals, and their organisations, to report suspected adverse drug reactions to medicines. We advise people not to wait for someone else to report their suspicions.

A Drug Safety Update article for the campaign as well as a press release has been published which can be used as copy for the campaign to promote the week alongside the use of the materials, such as the reporting crib sheet which can be found in the resource section of this website and the animations from this page. To find out more about reporting there are dedicated e-learning modules for healthcare professionals which count for Continuous Professional Development (CPD) credits.

You can use this e-mail signature banner to help increase awareness and encourage Yellow Card reporting of suspected side effects.

You can right-click on the image below to save it locally.
Yellow Card email banner MedSafetyWeek 2020

 The campaign is supported with a campaign package and a campaign guide slideshow for those interested in joining the campaign.

World Patient Safety Day 2020 

During the week of World Patient Safety Day 2020 (17 September 2020), the MHRA seeks to increase awareness, engagement and improve understanding of the Yellow Card scheme. The MHRA commends the crucial role that healthcare professionals play in reporting and flagging patient safety issues, including reporting through the Yellow Card scheme. We also call upon patients, healthcare professionals, and the public to report suspected side effects from medicines and safety concerns with medical devices to the Yellow Card scheme and encourage others to do the same. We are marking this important day with the 'Every report counts' campaign emphasising that collectively, every report helps to build a bigger picture of patient safety and can lead to action to protect others. See the MHRA's press release.

The campaign features insights from patient and healthcare professionals who have previously reported and helped lead to MHRA acting to improve the safe use of medicine and medical devices. For example, the animation below features Jazz, a pharmacist in Liverpool, who shares her experiences with reporting and why she felt it was important.





Help share our other campaign materials 

Please contact us if you would like more information about the Yellow Card scheme to help us raise awareness, or you wish to add information to your website or intranet, or to receive paper Yellow Card reporting forms for healthcare professionals or patients. Yellow Card forms are available which you can download and print from the Resources section of this website. See our animated video below developed by the MHRA to promote the reporting of suspected side effects. It can also be seen on MHRA's YouTube channel. Feel free to share and like the animation on social media.


Did you know that the above video can be downloaded here and added to patient waiting room television screens? Help us widen the use of this animation and reach as many patients as possible to help raise awareness about Yellow Card reporting. You can do this by speaking to your local GP practice or letting the person in charge of the patient waiting area, usually by speaking to the person at reception, know about accessing this link so they can get this added and shown to patients to encourage Yellow Card reporting of suspected side effects to medicines.

The animation above and three infographics below were developed by the MHRA as an output from the SCOPE (Strengthening Collaborations to Operate Pharmacovigilance in Europe) Joint Action project. These were then used to establish the first European wide social media campaign that was led by the MHRA in 2016. 

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Adrs In Children GIF Made By MJ You can right-click on an image to save it or open in a new tab to view a larger version where you can also right-click on each image to save it locally.
Building upon this momentum, the MHRA contacted and collaborated with the Uppsala Monitoring Centre, a World Health Organisation Collaborating Centre for International Drug Monitoring, to develop more animations for a subsequent social media campaign the following year. This has now grown into an annual social media campaign where medicines regulators and pharmacovigilance centres across the globe participate in a joint effort to raise awareness and encourage the reporting of suspected adverse drug reactions, commonly called side effects, to national reporting systems, such as the Yellow Card scheme in the UK. The annual social media campaign is now called ‘#MedSafetyWeek’.

Each year, the social media campaigns aim to increase general awareness and encourage reporting of suspected side effects to the Yellow Card scheme and in addition, there is usually a specific theme. Here are some examples below:

The 2017 campaign theme focused on the importance of reporting suspected side effects with over-the-counter medicines; however, the message is applicable to all medicines.

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The 2018 campaign theme focused on the importance of reporting suspected side effects and the safe use of medicines in babies, children, and pregnant and breastfeeding women.

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From 17-23 February 2020, following on from the MedSafetyWeek 2019, the MHRA held its next social media campaign to raise awareness that patients, carers, parents, and healthcare professionals can report suspected side effects to the Yellow Card Scheme, especially when using or giving multiple medicines (polypharmacy). Each campaign is supplemented with aDrug Safety Articleand an MHRA press release. Consider contributing your own perspective and thoughts to the discussion using the following hashtags:#polypharmacy #everyreportcounts #patientsafety #yellowcard

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MHRA has developed other videos through national campaigns aimed to encourage the reporting of suspected side effects which you can see on the Yellow Card MHRA YouTube channel:

In Children:

General Patient Reporting:

For Pharmacists: